Fourteenth International Scientific Conference

Sofia, 16-17 June 2017



Development of Higher Schools in the Context of European Requirements for Quality of Education Services


International Business School


Topic Areas

1 Competitiveness of education services at global markets

The topic of competitiveness of education services at global markets continues to be current and significant in the context of modern dynamic environments. More than ever, education services are facing the need to get to grips with the dynamics of scientific knowledge and with its compliance with the needs of practice and the requirements of labor market. Competitiveness of education services at global markets is directly linked to and depends on the implementation of new technologies creating a new type of information environment and infrastructure; the processes of development of technology and information in education, science and knowledge; the opportunities for network interaction between participants in the educational and scientific process and the enhancement of management of education.

2 Entrepreneurship universities and education in entrepreneurship

Universities are capable of playing an important role in the development of young people's skills of entrepreneurship. These skills include identification of problems, offering solutions, creating partnerships, taking risk. Good practices show that these skills are formed most successfully by cooperation between universities and business. The shift from the traditional university to a more engaged and entrepreneurship institution is a complex continuing process; it is needed, however, in order to improve young people's opportunities to succeed in business and to foster their readiness to start a business.

There is a need for a broad debate on the application of scientific knowledge in business education especially in knowledge-intensive sectors and its implementation in practice. Thus, factors of the environment with significant influence on business activities can be found and opportunities for supporting young entrepreneurs will be created. So, it is necessary to examine and discuss topic areas such as academic entrepreneurship and investments in research; business structure of the higher schools of the 21st century; entrepreneurship and growth; governmental policies and programs; female entrepreneurship; good practices in cooperation and partnership of universities and business; social and culture norms in entrepreneurship; models of education of business thinking; management of business universities.

3 Management and marketing of the enterprise of the 21st century

Management and marketing of the 21st century are seen as engines and crucial factors of financial results and as sources of sustainable competitive advantages. Changes in the development of organizations impose changes in the manner of their management, training and development of personnel. Successful companies are developed on the basis of good practices and innovative models of marketing communications; marketing-mix; corporative social responsibility; enhanced interaction; investment in intellectual capital.

4 Financial and accounting aspects of business

In the context of permanent changing economic and political environment, the idea of shifting traditional forms of education in finances and accounting to innovative and interactive styles is taking over. So, higher schools should offer professional training adequate to contemporary conditions, consistent with the needs of business, state institutions and to the learners. For that purpose, profound research related to the provisions of distance learning in the formation of knowledge and competences in accounting and finances; impact of new technologies on financial-accounting theory and practice; purity of modern terminological and notional instruments; fostering competitive education in the financial-accounting disciplines; standardization in accounting and guidelines for future development; tax and legal disciplines as part of accounting syllabi; innovative practices in education services in the area of finance and accounting.

5 Development of tourism and challenges in education and research at higher schools

The stable tendency of growth in tourism worldwide and in Bulgaria poses a major challenge in both tourism industry of Bulgaria and university education in tourism, the timely training of personnel competent with regard to the new business environment. The issue of competences becomes a key factor of the realization of young people on the labor market and for the achievement of a competitive edge of the national tourism product with the increase of the effectiveness of the tourism sector. Competencies-based education poses the indisputable need for building partnerships between tourism industries in the process of formation of trained experts. In the language of academic education, this necessitates the use of an integrated competencies approach based on deep understanding of the role of the stakeholders in the whole education process. The basic questions requiring answers refer to the development of syllabi with problem-solution focus; conceptualization of the competencies issue; innovative participation of business in the education process.

By joining forces in the process of training of highly specialized personnel in tourism at higher schools, we should achieve a synergetic effect directed to research in tourism practice which, historically, has been marked by a ground breaking flair. Spheres directly related to the competitiveness of national tourism product, which demand decisive intervention of scientific knowledge, are related to clustering of specialized tourist regions in terms of developing and implementing partnership models, market studies of satisfaction of users, application of innovative approaches to tourism development; voluntary certification of quality assurance in tourism at firm and destination levels; information servicing of users and of process of taking management decisions; design and implementation of systems of tourism monitoring at local and regional level.

6 Implementation of European standards in development of higher education

At the basis of the creation of the European Higher Education Area, there lies the idea of assuring the quality of higher education. The practical implementation of this idea is made certain by ENQA's document "European Standards and Guidelines" (ESG 2015). As a full member of the European association, the National Evaluation and Accreditation Agency (NEAA) have been using it since 2008. As of the autumn of 2016, NEAA is in the process of implementing criteria of evaluation and accreditation of Bulgarian HEIs which are harmonized with the new European standards and guidelines.

In this section of the conference, the reports presented explore research and education projects of putting into practice modern European criteria of assuring and enhancing quality of higher education services.


Reports should be original and should not have been presented at other fora or submitted for any other publication.

The conference will take place on 16-17 June 2017.

Participants are to organize themselves their trip to and stay at the conference.

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