High school students from the Hristo Yassenov High School in Etropole were introduced to the basics of digital marketing

Hugh school students from Hristo Yassenov High School in Etropole were introduced to the basics of digital marketing and technologies, and expanded their knowledge and skills during an open lecture conducted by Prof. Milanka Slavova, Vice-Rector for Academic Affairs at the International Business School, Simona Mihaylova and Alexander Lalov, students at the International Business School, and specialists in the Marketing department, and Margarita Lyubomirova, a member of the Alumni Club.

The topics covered included the basics of content marketing, social media management, SEO optimization, digital marketing strategies, and influencer marketing. This was a fantastic opportunity for the high schoolers to familiarize themselves with the dynamically evolving field of digital marketing, broaden their perspectives on the opportunities offered by the digital world, and develop skills that can be applied in real business situations. They also learned about our new bachelor’s program in “Digital Marketing,” where they can build competencies to become successful digital marketing specialists.

The lecture also included games, which are an integral part of the interactive teaching method at our business university. Through these games, the twelfth graders reinforced their knowledge of digital marketing and excelled in the quiz that concluded the training. The best-performing high schoolers received rewards as well.

For us at IBS, it’s important to help young people find their dream profession. We did this through a specially developed career orientation test. The students shared that it was extremely helpful in reaffirming their choice and directing them towards the most suitable specialization and profession for them.

We would like to thank Mrs. Mila Mancheva, the director of High School “Hristo Yasenov”, the teachers, and the 12th-grade students for the invitation, the exciting meeting, and the unforgettable moments we experienced together.