Marketing, Communications and Innovations

It prepares highly trained experts in the area of marketing by acquiring theoretical and practical knowledge in management of economics, trade and marketing of firms. Competences and skills are acquired for developing traditional marketing strategies as well as for using modern marketing methods based on digitalization of economics and internet technologies. The program offers two profiled specializations: digital advertising and online marketing developing skills in the directions of digitalization and internationalization which have strategic importance for the development of modern marketing.

Type of education: 

full-time  

part-time  

distance

Specialization

• Digital advertising

Length

• 4 years (8 semesters)

Acquired competences

• Knowledge of business environment
• Analysis of market
• Analysis of competitors
• Generating assessment of market
• Creating new product offers
• Management of product portfolio
• Generation and processing of data
• Business communications in Bulgarian and a second language
• Team-working
• Working in an intercultural environment
• Initiative
• Digital skills
• Analytical thinking
• Management and organization of time

Career development

Professional career in all sectors of business, social economics, art, public and non-governmental sectors on the following areas:

• Marketing
• Advertising
• Client relations
• Trade representation
• Public relations

Opportunities for continuing in all Master's Degree programs of IBS

http://ibsedu.bg/bg/page/16-magistarski-programi

ECTS credits: 250

Admission