Digital marketing

The program meets modern requirements for preparing professionals in the area of digital milieu. The program conforms to contemporary requirements for preparation of professionals in the area of digital marketing under the circumstances of quickly changing technological and digital environment. The focus is on developing online strategies for electronic business, attracting and keeping consumers, application in social media, mobile and new technologies as instruments for effective marketing. Practical skills and competences are formed for tracing and measuring online marketing campaigns, application of analytical services and web presence.


Type of education: part-time


  • 1 year (2 semesters)

Acquired competences

  • Management of electronic business
  • Management of processes of digital transformation of business
  • Planning and assessment of online marketing companies
  • Social, communicative competences
  • Digital skills
  • Analytical thinking

Career development

  • Industry
  • Public sector
  • Social economics
  • Financial sector
  • Agrariculture

Opportunities for continuing in all Doctoral programs of IBS

ECTS credits: 75

Applicants should have a Bachelor’s degree diploma pursuant to art. 42, par. 1, item 1b of the Higher Education Act or a Master’s degree diploma with result not less than “good”.



Applying fee 30 lv.
Fees for the academic 2019/2020 year
Master programmes
- for bulgarian citizens 1250 lv.
- for EU citizens 1250 €
- for citizents outside the EU 2500 €
The fee should be paid to the bank account of IBS.


за обучение