{"id":33740,"date":"2025-12-08T23:25:43","date_gmt":"2025-12-08T21:25:43","guid":{"rendered":"https:\/\/ibsedu.bg\/?page_id=33740"},"modified":"2026-01-08T10:36:57","modified_gmt":"2026-01-08T08:36:57","slug":"conference-proceedings-xx-international-scientific-conference","status":"publish","type":"page","link":"https:\/\/ibsedu.bg\/en\/xx-international-scientific-conference\/conference-proceedings-xx-international-scientific-conference\/","title":{"rendered":"“Management. Economics. Tourism” – Conference Proceedings of IBS"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\tConference Proceedings\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Editorial<\/b><\/span><\/a><\/p>

ACADEMIC COMMUNICATION AND ARTIFICIAL INTELLIGENCE: INTERSECTIONS AND PERSPE<\/b>CTIVES<\/strong><\/a><\/p>

Ivanka Mavrodieva \/ 13<\/span><\/p>

MODERN TECHNOLOGY AND MODERN TEACHING<\/b><\/a><\/p>

Iva Moneva \/ 25<\/span><\/p>

USING ARTIFICIAL INTELLIGENCE AS A KNOWLEDGE MULTIPLIER IN EDUCATIONAL TOURISM<\/b><\/a><\/p>

Rumen Draganov, Sonya Spasova \/ 32<\/span><\/p>

IMPACT OF ARTIFICIAL INTELLIGENCE ON THE COGNITIVE ANALYSIS OF TOURISM INFORMATION RESOURCES<\/b><\/a><\/p>

Rumen Draganov \/ 43<\/span><\/p>

BINARY TEACHING IN THE METHODOLOGICAL TRAINING OF THE FUTURE TEACHER IN ECONOMICS<\/b><\/a><\/p>

Rumyana Zlateva \/ 55<\/span><\/p>

APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE DEVELOPMENT OF THEMATIC TOUR-GUIDING ROUTES<\/b><\/a><\/p>

Vasya Yaneva \/ 63<\/span><\/p>

THE USE OF DIGITAL RESOURCES IN TEACHING \u2013 TRENDS AND CHALLENGES<\/b><\/a><\/p>

Yanka Totseva, Rumina Valkova \/ 73<\/span><\/p>

DIGITAL COMPETENCES OF TEACHERS IN THE PROCESS OF ASSESSMENT WITH ARTIFICIAL INTELLIGENCE<\/b><\/a><\/p>

Katia Kirilova, Maria Kazakova \/ 86<\/span><\/p>

SOME POSSIBILITIES FOR INTEGRATING ARTIFICIAL INTELLIGENCE WITH CIRCULAR ECONOMY PROCESSES<\/b><\/a><\/p>

Delyan Plachkov \/ 99<\/span><\/p>

APPLYING ARTIFICIAL INTELLIGENCE IN HIGHER MATHEMATICS EDUCATION<\/b><\/a><\/p>

Diana Izvorska, Ivaylo Nikolov \/ 109<\/span><\/p>

INTEGRATING STEM LEARNING AND THE USE OF ARTIFICIAL INTELLIGENCE IN VOCATIONAL EDUCATION AS A BASIS FOR ACHIEVING COMPETITIVENESS<\/b><\/a><\/p>

Rumyana Antova \/ 120<\/span><\/p>

HERMENEUTICAL RECONSTRUCTION OF AUTHORSHIP IN THE ERA OF ARTIFICIAL INTELLIGENCE<\/b><\/a><\/p>

Atanaska Cholakova \/ 132<\/span><\/p>

ARTIFICIAL INTELLIGENCE IN EDUCATION THROUGH THE ECONOMIST\u2019S LENS: POTENTIAL BENEFITS AND CHALLENGES<\/b><\/a><\/p>

Lyudmil Naydenov \/ 144<\/span><\/p>

MANAGERIAL ATTITUDES TOWARD R&D REPORTING AND THEIR IMPACT ON THE INNOVATION ASSESSMENT AND INTELLIGENT FORECASTING<\/b><\/a><\/p>

Daniela Ventsislavova Georgieva \/ 156<\/span><\/p>

SMART AND CIRCULARITY DECISIONS IN A BUILT-UP ENVIRONMENT<\/b><\/a><\/p>

Milen Baltov, Radoslav Simionov \/ 171<\/span><\/p>

CONVENTIONAL OR ARTIFICIAL INTELLIGENCE IN TOURISM – THE CHALLENGE OF INDUSTRY 5.0<\/b><\/a><\/p>

Neviana Krasteva, Dessislava Alexova \/ 181<\/span><\/p>

THE ATTITUDE OF EMPLOYEES TOWARDS DIGITIZATION AND THE ENTRY OF ARTIFICIAL INTELLIGENCE IN THE HOTEL AND RESTAURANT SECTOR<\/b><\/a><\/p>

Valentin Kotsakov \/ 195<\/span><\/p>

A PRACTICE-ORIENTED MODEL FOR THE TRANSFER OF TAX LOSSES IN NON-FINANCIAL ENTERPRISES USING ARTIFICIAL INTELLIGENCE<\/b><\/a><\/p>

Valentina Staneva \/ 210<\/span><\/p>

APPLYING ARTIFICIAL INTELLIGENCE IN THE TOURISM INDUSTRY<\/b><\/a><\/p>

Maria Vodenska \/ 221<\/span><\/p>

TECHNOLOGICAL UNEMPLOYMENT IN THE CONTEXT OF AUTOMATION AND ROBOTIZATION<\/b><\/a><\/p>

Tsvetan Iliev \/ 234<\/span><\/p>

ARTIFICIAL INTELLIGENCE \u2013 A FUTURE WE (NOT) BELIEVE IN? (ETHICAL PRINCIPLES FOR DEVELOPMENT, APPLICATION AND USE OF RELIABLE AND RESPONSIBLE ARTIFICIAL INTELLIGENCE<\/b><\/a><\/p>

Daryan Boykov, Vanche Boykov \/ 253<\/span><\/p>

FROM RISK MEASUREMENT TO SECURITY ASSESSMENT \u2013 INTELLIGENT TRANSFORMATION IN THE CORPORATE ANALYSIS METHODOLOGY<\/b><\/a><\/p>

Yuliyan Velkov \/ 262<\/span><\/p>

AI-DRIVEN STRATEGIC MANAGEMENT: LEVERAGING ARTIFICIAL INTELLIGENCE FOR BUSINESS GROWTH AND COMPETITIVE ADVANTAGE<\/b><\/a><\/p>

Ivan Kopaenko \/ 275<\/span><\/p>

FROM DATA TO EMPATHY: HOW AI ANALYZES AND DRIVES CONSUMER EMPATHY<\/b><\/a><\/p>

Ralitsa Yaneva \/ 285<\/span><\/p>

OPPORTUNITIES FOR APPLICATION OF ARTIFICIAL INTELLIGENCE IN BUSINESS \u2013 PROBLEMS AND PROSPECTS<\/b><\/a><\/p>

Joy Yuleva-Chuchulayna \/ 297<\/span><\/p>

THE STRATEGIC CHOICE FOR RESOLVING THE \u201cU-SPACE\u201d \u2013 \u201cNO DRONE ZONES\u201d DILEMMA IN THE CONTROLLED AIRSPACE OF INTERNATIONAL AIRPORTS IN BULGARIA<\/b><\/a><\/p>

Hristo Stanev \/ 316<\/span><\/p>

ARTIFICIAL INTELLIGENCE AND THE FUTURE OF BUSINESS: OPPORTUNITIES AND CHALLENGES<\/b><\/a><\/p>

Delyan Lazarov \/ 330<\/span><\/p>

AI IN CONSULTING SERVICES OR ARTIFICIAL INTELLIGENCE CONSULTING?<\/b><\/a><\/p>

Stela Baltova \/ 342<\/span><\/p>

THE ROLE OF ARTIFICAL INTELLIGENCE IN PREVENTING TAX VIOLATIONS IN THE CALCULATION OF VALUE ADDED TAX<\/b><\/a><\/p>

Valeri Nenkov, Tsvetelina Nenkova \/ 361<\/span><\/p>

EXPONENTIAL FORECASTING OF THE TOURISM FLOWS BETWEEN NORTH MACEDONIA AND BULGARIA WITH THE HELP OF THE TIBCO PLATFORM<\/b><\/a><\/p>

Preslav Dimitrov, Nikola Nikiforov \/ 367<\/span><\/p>

IMPACT OF ARTIFICIAL INTELLIGENCE ON ECONOMIC DEVELOPMENT AND TRUST IN TECHNOLOGIES: ALGORITHMIC TRADING IN FUTURES MARKETS<\/b><\/a><\/p>

Tsvetelina Nenkova, Silviya Beloperkina \/ 382<\/span><\/p>

AI-RELATED SKILLS IN THE BULGARIAN TOURISM INDUSTRY<\/b><\/a><\/p>

Stanislav Ivanov, Maya Ivanova \/ 392<\/span><\/p>

DIFFERENCES IN ATTITUDES AND MOTIVATION FOR ACQUIRING SKILLS TO WORK WITH ARTIFICIAL INTELLIGENCE<\/b><\/a><\/p>

Sonya Karabeliova, Snezhana Ilieva, Radina Stoyanova \/ 402<\/span><\/p>

IMPACT OF AI ON COMMUNICATION AND DECISION-MAKING IN AN ORGANIZATIONAL CONTEXT<\/b><\/a><\/p>

Valeriya Vitanova \/ 417<\/span><\/p>

THE ROLE OF AI IN EMPLOYEE TRAINING PROGRAMS<\/b><\/a><\/p>

Valeriya Vitanova \/ 429<\/span><\/p>

PROSPECTS FOR THE USE OF ARTIFICIAL INTELLIGENCE AND ROBOTIC TECHNOLOGIES IN PSYCHOLOGICAL PRACTICE<\/b><\/a><\/p>

Majana Mitevska \/ 436<\/span><\/p>

INNOVATIONS AND ARTIFICIAL INTELLIGENCE TRANSFORMING ORTHODONTIC SERVICES AND PRACTICE \u2013 ADVANTAGES AND DISADVANTAGES<\/b><\/a><\/p>

Iliyan Kostov, Mirela Georgieva \/ 444<\/span><\/p>

ARTIFICIAL INTELLIGENCE IN NEUROMARKETING: REVOLUTION OR RISK?<\/b><\/a><\/p>

Ivanka Asenova \/ 455<\/span><\/p>

BEHAVIORAL ATTITUDES TOWARDS TECHNOLOGY IN A MULTIGENERATIONAL<\/b> WORK ENVIRONMENT: CHALLENGES AND OPPORTUNITIES<\/b><\/a><\/p>

Mariana Usheva \/ 464<\/span><\/p>

TECHNOLOGY, CYBERSECURITY AND PERSONAL DATA PROTECTION IN THE CONTEXT OF MULTIGENERATIONAL HUMAN RESOURCE MANAGEMENT<\/b><\/a><\/p>

Mariana Usheva \/ 480<\/span><\/p>

THE ROLE OF CHATBOTS IN IMPROVING CUSTOMER SERVICE AND EXPERIENCE<\/b><\/a><\/p>

Lalka Borisova, Iliyan Kostov \/ 494<\/span><\/p>

WHAT IS DISINFORMATION ACCORDING TO AI?<\/b><\/a><\/p>

Tihomira Doncheva \/ 508<\/span><\/p>

DIGITAL CHANGES AND JOB SATISFACTION\u00a0<\/b><\/a><\/p>

Radostina Markova \/ 524<\/span><\/p>

OPTIMIZATION OF PROCESSES IN THE FIELD OF GAS TRANSMISSION SYSTEM OPERATORS IN THE ENERGY SECTOR THROUGH THE USE OF ARTIFICIAL INTELLIGENCE IN COMPLIANCE WITH EU GAS NETWORK CODES<\/b><\/a><\/p>

Nedret Nevzat \/ 539<\/span><\/p>

ARTIFICIAL INTELLIGENCE (AI) IN THE ECONOMY<\/b><\/a><\/p>

Viktoria Todorova \/ 548<\/span><\/p>

ARTIFICIAL INTELLIGENCE TRANSFORMS THE QUALITY OF HOTEL SERVICES<\/b><\/a><\/p>

Velichka Popova \/ 556<\/span><\/p>

AI DEPLOYMENT, ORGANIZATION LEARNING AND DEVELOPMENT<\/b><\/a><\/p>

Dobrin Dobrev \/ 566<\/span><\/p>

SKILL EVOLUTION IN THE AGE OF AI<\/b><\/a><\/p>

Biliana Beloeva-Doynovska \/ 583<\/span><\/p>

THE IMPACT OF AI ON LECTURERS IN HIGHER EDUCATION INSTITUTIONS<\/b><\/a><\/p>

James Osondu \/ 598<\/span><\/p>

IMPACT OF TRANSACTIONAL LEADERSHIP STYLE ON INNOVATION<\/b><\/a><\/p>

Bekrije Maxhuni \/ 609<\/span><\/p>

THE PARADOX OF AI ADOPTION \u2013 EMPLOYEE RESISTANCE AS A DRIVER OF ORGANIZATIONAL RESILIENCE<\/b><\/a><\/p>

Lili Yordanova \/ 615<\/span><\/p>

AUTHENTIC LEADERSHIP BEHAVIOR \u2013 A PATH TO HUMAN-CENTERED CONNECTION WITH FOLLOWERS IN THE ERA OF AI<\/b><\/a><\/p>

Milena Hadzhiivanova \/ 627<\/span><\/p>

THE DIGITAL GENERATION: VALUES AND CAREER DEVELOPMENT PLANNING AMONG YOUNG PEOPLE<\/b><\/a><\/p>

Alexander Iliev \/ 638<\/span><\/p>

THE IMPACT OF AI ON WORK-LIFE BALANCE<\/b><\/a><\/p>

Merve Akca \/ 647<\/span><\/p>

OPPORTUNITIES FOR INNOVATION IN INDUSTRY THROUGH DIGITALIZATION AND ARTIFICIAL INTELLIGENCE<\/b><\/a><\/p>

Richard Karovski \/ 657<\/span><\/p>

DIGITIZATION OF STAKEHOLDER RELATIONSHIPS IN HIGHER EDUCATION IN BULGARIA<\/b><\/a><\/p>

Ani Trencheva \/ 671<\/span><\/p>

INTELLIGENT TECHNOLOGIES AND SUSTAINABILITY: NEW BUSINESS REALITIES IN THE TOURISM SECTOR<\/b><\/a><\/p>

Katya Sotirova \/ 686<\/span><\/p>

THE ROLE OF ARTIFICIAL INTELLIGENCE IN BUSINESS PROCESS OPTIMIZATION IN THE<\/b> AUTOMOTIVE INDUSTRY<\/b><\/a><\/p>

Yordan Yordanov \/ 698<\/span><\/p>

USING AI THROUGH THE EYES OF A GLOBAL FMCG COMPANY<\/b><\/a><\/p>

Kristian Tashev \/ 716<\/span><\/p>

EDUCATION AS A FACTOR FOR THE SUCCESSFUL INTEGRATION OF ARTIFICIAL INTELLIGENCE AND THE DEVELOPMENT OF SOCIAL-EMOTIONAL SKILLS<\/b><\/a><\/p>

Silviya Kostadinova \/ 723<\/span><\/p>

INTRODUCTION OF A TOOL FOR ASSESSING THE TRANSITION TO A CIRCULAR ECONOMY IN BULGARIA’S TOURISM THROUGH ARTIFICIAL INTELLIGENCE<\/b><\/a><\/p>

Ivinka Pazieva \/ 739<\/span><\/p>

COMMUNICATIONS MANAGEMENT THROUGH AI DURING ORGANIZATIONAL CHANGE<\/b><\/a><\/p>

Milo\u0161 Davitkovi\u0107 \/ 752<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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AIM AND SCOPE<\/b><\/p>

Since 2025, the proceedings of the International Scientific Conference of IBS have been published as a serial publication under the title \u201cManagement. Economics. Tourism\u201d, registered with ISSN 3033-2893. \u201cManagement. Economics. Tourism\u201d is an online conference proceedings containing papers from the annual International Scientific Conference of IBS.<\/span><\/p>

The publication includes papers presented and accepted for publication within the framework of the International Scientific Conference of IBS in the fields of management, economics, and tourism, as well as interdisciplinary research connecting these academic areas with each other and with other relevant fields.<\/span><\/p>

The first issue of the publication contains the proceedings of the 20th International Scientific Conference \u201cSmart future. Artificial intelligence in education, economics, business and management\u201d (2025).<\/span><\/p>

2025<\/b> \u2013 20th International Scientific Conference \u201cSmart future. Artificial intelligence in education, economics, business and management\u201d. Artificial intelligence is actively entering all areas of socio-economic life worldwide, possessing the potential to address complex challenges related to improving education, fostering scientific research and innovation in healthcare, climate, the financial sector, and other areas. It is estimated that at least 70% of companies will adopt and use certain aspects of artificial intelligence (AI) technology by 2030. The present proceedings present the results of the 20th International Scientific Research Conference of the International Business School in Bulgaria, where scholars from the social sciences, natural sciences, engineering, humanities, and industry communicated and disseminated their most recent achievements and research results related to artificial intelligence and its applications, and discussed market positioning and management in the process of building an intelligent future based on the application of artificial intelligence in the context of economics, business, and management.<\/span><\/p>

ISSN: <\/b>3033-2893<\/span><\/p>

COPYRIGHT AND OPEN ACCESS<\/b><\/p>

By submitting their papers, authors agree to apply the Creative Commons Attribution 4.0 International License (CC BY 4.0) to the manuscript. This license allows authors to retain rights to their publications and reuse them without restrictions, provided proper attribution for the first publication is given. Under this open access license, authors consent to the distribution or use of the content of the published manuscript, as long as the author and original source are correctly cited.<\/span><\/p>

INDEXING AND DISTRIBUTION<\/b><\/p>

Papers that have successfully undergone the review process will be published in the Proceedings and included in the following databases:<\/span><\/p>

The publication follows an open access approach under the Creative Commons Attribution 4.0 International License (CC BY 4.0) and is registered in the national reference list of NACID.<\/span><\/p>

Manuscripts published in the proceedings will be included in the electronic library CEEOL.<\/span><\/p>

Manuscripts published in the proceedings will be included in the Bulgarian Open Science Portal (BPOS).<\/span><\/p>

Manuscripts published in the proceedings will be included in Zotero.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Editor-in-Chief:<\/span> Assoc. Prof. Stela Baltova, PhD, <\/span>International Business School, Bulgaria<\/span><\/p>

Managing Editor:<\/span> Chief Assist. Prof. Atanaska Cholakova, PhD, <\/span>International Business School, Bulgaria <\/span><\/p>

\u0410ssociate editors<\/span>:<\/span><\/p>

Prof. Nevyana Krasteva, Dr. Sc., Sofia University \u201eSt. Kliment Ohridski\u201c<\/span><\/p>

Assoc. Prof. Daniela Georgieva, PhD, <\/span>Economic Research Institute of Bulgarian Academy of Sciences, Bulgaria <\/span><\/p>

Editorial Board:<\/span><\/p>

Prof. Georgi Apostolov, PhD, <\/span>International Business School, Bulgaria<\/span><\/p>

Prof. Milanka Slavova, PhD, <\/span>International Business School, Bulgaria<\/span><\/p>

Prof. Ivanka Asenova, PhD, <\/span>International Business School, Bulgaria<\/span><\/p>

Prof. Lalka Borisova, PhD, <\/span>International Business School, Bulgaria<\/span><\/p>

Prof. Emil Mihaylov, PhD, <\/span>University of Chemical Technology and Metallurgy, Bulgaria<\/span><\/p>

Prof. Spartak Keremidchiev, PhD, <\/span>Economic Research Institute of Bulgarian Academy of Sciences, Bulgaria<\/span><\/p>

Prof. Vesselin Mintchev, PhD, <\/span>Economic Research Institute of Bulgarian Academy of Sciences, Bulgaria<\/span><\/p>

Prof. Elka Vasileva, <\/span>University of National and World Economy, Bulgaria<\/span><\/p>

Prof. Mariya Neycheva, PhD, <\/span>Burgas Free University, Bulgaria<\/span><\/p>

Assoc. Prof. Ivan Andreev, PhD, <\/span>International Business School, Bulgaria<\/span><\/p>

Assoc. Prof. Irina Topuzova, PhD, <\/span>International Business School, Bulgaria<\/span><\/p>

Prof. Alina Badulescu, Dr. Sc., <\/span>University of Oradea, Romania<\/span><\/p>

Prof. Jamaliah Said, PhD, MARA <\/span>University of Technology, Malaysia<\/span><\/p>

Prof. Anna Dluzewska, PhD, <\/span>Maria Curie-Sk\u0142odowska University, Poland \/ Durban University of Technology, South Africa<\/span><\/p>

Prof. Kiymet Caliyurt, PhD, <\/span>Trakya University, Turkey<\/span><\/p>

Prof. Vita Juknevi\u010dien\u0117, PhD, <\/span>\u0160iauliai Academy, Vilnius University, Lithuania<\/span><\/p>

Prof. Denis Jela\u010di\u0107, PhD, <\/span>University of Zagreb, Croatia<\/span><\/p>

Prof. Eglantina Hysa, PhD,<\/span> Independent Researcher, Brussels, Belgium<\/span><\/p>

Assist. Prof. Nina Angelovska, PhD,\u00a0<\/span>University of Tourism and Management, North Macedonia <\/i><\/span><\/p>

Chief assist. Prof. Dominik Borek, PhD, SGH Warsaw School of Economics, Poland<\/span><\/div>
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These Guidelines are prepared in accordance with <\/span>BDS ISO 690-2021 (Harvard system)<\/span>.<\/span><\/p>

IBS Publishing House and the Editorial Board of the Conference Proceedings are following the Committee on Publication Ethics (COPE)<\/span> guidelines and is committed to apply the best practices on standards of ethical behaviour at all stages of the publication process. IBS Publishing House also encourages its authors to read the SAGER Guidelines developed by the European Association of Science Editors.<\/span><\/p>

For authors<\/span><\/p>