{"id":18531,"date":"2023-05-09T12:03:37","date_gmt":"2023-05-09T09:03:37","guid":{"rendered":"https:\/\/ibsedu.bg\/?post_type=specialties&p=18531"},"modified":"2026-04-27T12:21:59","modified_gmt":"2026-04-27T09:21:59","slug":"digital-marketing-2","status":"publish","type":"specialties","link":"https:\/\/ibsedu.bg\/en\/specialties\/digital-marketing-2\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\t\t
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Digital Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"The aim of the program is to create a detailed understanding of the essence of digital marketing and its integration into the company’s marketing strategy. Through work on individual projects and the support of lecturers from practice, students develop skills for developing a comprehensive management and marketing strategy.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Education format:<\/strong> Distance learning<\/p>

Study duration:<\/strong> 1 (2 semesters)<\/p>

Language:<\/strong> Bulgarian<\/p>

ECTS credits: <\/strong>60\u00a0ECTS<\/p>

The Master’s program in \u201cDigital Marketing\u201d shares the priorities and reflects the strategic goals and tasks of IBS, related to educational and research activities. The program complies with the regulatory framework and requirements of NEAA for training in the Master’s degree program, with the Higher Education Act, the European Credit Transfer and Accumulation System (ECTS) and the regulations of IBS. The program is implemented and administered through developed educational documentation and curricula, aimed at acquiring knowledge and skills, and building personal and professional competencies, in accordance with the National Qualifications Framework of the Republic of Bulgaria, the European Qualifications Framework (EQF) and the Qualifications Framework in the European Higher Education Area (EHEA).<\/p>

The “Digital Marketing” program includes precise and up-to-date modules of disciplines. They are selected in accordance with modern national needs and European requirements in the field of marketing, building on the knowledge of students, logically presented and appropriately distributed in two semesters.<\/p>

The implementation of quality education is provided by highly qualified lecturers and specialists, which guarantees successful realization on the labor market of graduates of the master’s program in accordance with the goals and mission of IBS to create competitive specialists at the international level. In the learning process, interactive methods are widely used, combined with multimedia presentations, discussions, term projects, cases, etc. We offer a supportive academic environment that tolerates equality. We provide opportunities for students to be included in teams to work on projects for scientific and practical research.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Compulsory courses<\/strong><\/p>