Artificial Intelligence (AI) in Business

The goal of the program is to create competent professionals who understand and can apply artificial intelligence to solve a variety of business problems in different industries, sub-industries and sectors of the economy.

Form of study: full-time and part-time

Duration of study: 1.5 years (3 semesters)

Language: Bulgarian and English

ECTS credits: 90 ECTS

The programme prepares highly qualified specialists with the necessary professional competence to meet business requirements in a dynamic technological environment. Together with the basic knowledge about the nature and perspectives of the development and use of artificial intelligence in the business, the programme provides knowledge and skills for managing the major business functions and the implications of human-machine interaction. It helps to develop leadership qualities and competencies for professional communication.

The training is conducted in an interactive environment based on up-to-date content, including Internet resources, and active participation by the trainees. The acquisition of new knowledge and skills is the result of the application of innovative learning methods, challenging theoretical material and work on case studies and best practices, discussions and course projects. The quality of training is ensured by highly qualified lecturers from IBS and other Bulgarian universities, as well as specialists from practice.

Compulsory courses

• Strategic Management in Digital Economy
• Introduction to AI and Machine Learning
• AI-driven Marketing and Sales
• Ethical and Legal Implications of AI
• Artificial Intelligence in Business Administration
• Business Analytics and Data Mining
• Financial Analysis
• Operations Management
• Human-Machine Collaboration
• Master’s Seminar: Case studies and AI Industry Applications

Elective courses

• Risk and Change Management
• AI Governance and Compliance
• Supply Chain Optimization with AI
• Project Management
• AI Strategy and Implementation
• Predictive Analytics and Forecasting

Optional

• Any discipline studied in other master’s programme

Dissertation/State Exam

Theoretical knowledge of:

• The essence of strategic management;
• The application of technology in business process management and customer interaction
• Nature and development of artificial intelligence and perspectives of its use
• The basic concepts and theories of management;
• The nature of management functions and the use of artificial intelligence in them
• The functions, personal qualities and competencies of a successful manager
• Application of legal regulations and ethical norms in human-machine interaction

 Practical skills and competences for:

• Develop a strategy for using artificial intelligence in business
• The application of artificial intelligence in manufacturing, marketing, logistics and other functional areas.
• Developing strategies, plans and forecasts;
• Application of approaches, methods and concepts for the development of the sector;
• Staff career development – education and training;
• Formation of organizational culture and ethical norms of behavior
• Teamwork and shared values

• Digital Business Transformation Manager
• Data Management and Processing Manager
• Ethical Expert in Artificial Intelligence Application
• Digital Marketing Manager
• Supply Chain Optimization Manager

Successful graduates of the program receive a higher education diploma with a “Master” degree and a European diploma supplement, valid and recognized worldwide.

Successful graduates in MA program “Accounting and Auditing” can continue their studies in a PhD program.