“Management. Economics. Tourism” – Conference Proceedings of IBS

Conference Proceedings

Editorial

ACADEMIC COMMUNICATION AND ARTIFICIAL INTELLIGENCE: INTERSECTIONS AND PERSPECTIVES

Ivanka Mavrodieva / 13

MODERN TECHNOLOGY AND MODERN TEACHING

Iva Moneva / 25

USING ARTIFICIAL INTELLIGENCE AS A KNOWLEDGE MULTIPLIER IN EDUCATIONAL TOURISM

Rumen Draganov, Sonya Spasova / 32

IMPACT OF ARTIFICIAL INTELLIGENCE ON THE COGNITIVE ANALYSIS OF TOURISM INFORMATION RESOURCES

Rumen Draganov / 43

BINARY TEACHING IN THE METHODOLOGICAL TRAINING OF THE FUTURE TEACHER IN ECONOMICS

Rumyana Zlateva / 55

APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE DEVELOPMENT OF THEMATIC TOUR-GUIDING ROUTES

Vasya Yaneva / 63

THE USE OF DIGITAL RESOURCES IN TEACHING – TRENDS AND CHALLENGES

Yanka Totseva, Rumina Valkova / 73

DIGITAL COMPETENCES OF TEACHERS IN THE PROCESS OF ASSESSMENT WITH ARTIFICIAL INTELLIGENCE

Katia Kirilova, Maria Kazakova / 86

SOME POSSIBILITIES FOR INTEGRATING ARTIFICIAL INTELLIGENCE WITH CIRCULAR ECONOMY PROCESSES

Delyan Plachkov / 99

APPLYING ARTIFICIAL INTELLIGENCE IN HIGHER MATHEMATICS EDUCATION

Diana Izvorska, Ivaylo Nikolov / 109

INTEGRATING STEM LEARNING AND THE USE OF ARTIFICIAL INTELLIGENCE IN VOCATIONAL EDUCATION AS A BASIS FOR ACHIEVING COMPETITIVENESS

Rumyana Antova / 120

HERMENEUTICAL RECONSTRUCTION OF AUTHORSHIP IN THE ERA OF ARTIFICIAL INTELLIGENCE

Atanaska Cholakova / 132

ARTIFICIAL INTELLIGENCE IN EDUCATION THROUGH THE ECONOMIST’S LENS: POTENTIAL BENEFITS AND CHALLENGES

Lyudmil Naydenov / 144

MANAGERIAL ATTITUDES TOWARD R&D REPORTING AND THEIR IMPACT ON THE INNOVATION ASSESSMENT AND INTELLIGENT FORECASTING

Daniela Ventsislavova Georgieva / 156

SMART AND CIRCULARITY DECISIONS IN A BUILT-UP ENVIRONMENT

Milen Baltov, Radoslav Simionov / 171

CONVENTIONAL OR ARTIFICIAL INTELLIGENCE IN TOURISM – THE CHALLENGE OF INDUSTRY 5.0

Neviana Krasteva, Dessislava Alexova / 181

THE ATTITUDE OF EMPLOYEES TOWARDS DIGITIZATION AND THE ENTRY OF ARTIFICIAL INTELLIGENCE IN THE HOTEL AND RESTAURANT SECTOR

Valentin Kotsakov / 195

A PRACTICE-ORIENTED MODEL FOR THE TRANSFER OF TAX LOSSES IN NON-FINANCIAL ENTERPRISES USING ARTIFICIAL INTELLIGENCE

Valentina Staneva / 210

APPLYING ARTIFICIAL INTELLIGENCE IN THE TOURISM INDUSTRY

Maria Vodenska / 221

TECHNOLOGICAL UNEMPLOYMENT IN THE CONTEXT OF AUTOMATION AND ROBOTIZATION

Tsvetan Iliev / 234

ARTIFICIAL INTELLIGENCE – A FUTURE WE (NOT) BELIEVE IN? (ETHICAL PRINCIPLES FOR DEVELOPMENT, APPLICATION AND USE OF RELIABLE AND RESPONSIBLE ARTIFICIAL INTELLIGENCE

Daryan Boykov, Vanche Boykov / 253

FROM RISK MEASUREMENT TO SECURITY ASSESSMENT – INTELLIGENT TRANSFORMATION IN THE CORPORATE ANALYSIS METHODOLOGY

Yuliyan Velkov / 262

AI-DRIVEN STRATEGIC MANAGEMENT: LEVERAGING ARTIFICIAL INTELLIGENCE FOR BUSINESS GROWTH AND COMPETITIVE ADVANTAGE

Ivan Kopaenko / 275

FROM DATA TO EMPATHY: HOW AI ANALYZES AND DRIVES CONSUMER EMPATHY

Ralitsa Yaneva / 285

OPPORTUNITIES FOR APPLICATION OF ARTIFICIAL INTELLIGENCE IN BUSINESS – PROBLEMS AND PROSPECTS

Joy Yuleva-Chuchulayna / 297

THE STRATEGIC CHOICE FOR RESOLVING THE “U-SPACE” – “NO DRONE ZONES” DILEMMA IN THE CONTROLLED AIRSPACE OF INTERNATIONAL AIRPORTS IN BULGARIA

Hristo Stanev / 316

ARTIFICIAL INTELLIGENCE AND THE FUTURE OF BUSINESS: OPPORTUNITIES AND CHALLENGES

Delyan Lazarov / 330

AI IN CONSULTING SERVICES OR ARTIFICIAL INTELLIGENCE CONSULTING?

Stela Baltova / 342

THE ROLE OF ARTIFICAL INTELLIGENCE IN PREVENTING TAX VIOLATIONS IN THE CALCULATION OF VALUE ADDED TAX

Valeri Nenkov, Tsvetelina Nenkova / 361

EXPONENTIAL FORECASTING OF THE TOURISM FLOWS BETWEEN NORTH MACEDONIA AND BULGARIA WITH THE HELP OF THE TIBCO PLATFORM

Preslav Dimitrov, Nikola Nikiforov / 367

IMPACT OF ARTIFICIAL INTELLIGENCE ON ECONOMIC DEVELOPMENT AND TRUST IN TECHNOLOGIES: ALGORITHMIC TRADING IN FUTURES MARKETS

Tsvetelina Nenkova, Silviya Beloperkina / 382

AI-RELATED SKILLS IN THE BULGARIAN TOURISM INDUSTRY

Stanislav Ivanov, Maya Ivanova / 392

DIFFERENCES IN ATTITUDES AND MOTIVATION FOR ACQUIRING SKILLS TO WORK WITH ARTIFICIAL INTELLIGENCE

Sonya Karabeliova, Snezhana Ilieva, Radina Stoyanova / 402

IMPACT OF AI ON COMMUNICATION AND DECISION-MAKING IN AN ORGANIZATIONAL CONTEXT

Valeriya Vitanova / 417

THE ROLE OF AI IN EMPLOYEE TRAINING PROGRAMS

Valeriya Vitanova / 429

PROSPECTS FOR THE USE OF ARTIFICIAL INTELLIGENCE AND ROBOTIC TECHNOLOGIES IN PSYCHOLOGICAL PRACTICE

Majana Mitevska / 436

INNOVATIONS AND ARTIFICIAL INTELLIGENCE TRANSFORMING ORTHODONTIC SERVICES AND PRACTICE – ADVANTAGES AND DISADVANTAGES

Iliyan Kostov, Mirela Georgieva / 444

ARTIFICIAL INTELLIGENCE IN NEUROMARKETING: REVOLUTION OR RISK?

Ivanka Asenova / 455

BEHAVIORAL ATTITUDES TOWARDS TECHNOLOGY IN A MULTIGENERATIONAL WORK ENVIRONMENT: CHALLENGES AND OPPORTUNITIES

Mariana Usheva / 464

TECHNOLOGY, CYBERSECURITY AND PERSONAL DATA PROTECTION IN THE CONTEXT OF MULTIGENERATIONAL HUMAN RESOURCE MANAGEMENT

Mariana Usheva / 480

THE ROLE OF CHATBOTS IN IMPROVING CUSTOMER SERVICE AND EXPERIENCE

Lalka Borisova, Iliyan Kostov / 494

WHAT IS DISINFORMATION ACCORDING TO AI?

Tihomira Doncheva / 508

DIGITAL CHANGES AND JOB SATISFACTION 

Radostina Markova / 524

OPTIMIZATION OF PROCESSES IN THE FIELD OF GAS TRANSMISSION SYSTEM OPERATORS IN THE ENERGY SECTOR THROUGH THE USE OF ARTIFICIAL INTELLIGENCE IN COMPLIANCE WITH EU GAS NETWORK CODES

Nedret Nevzat / 539

ARTIFICIAL INTELLIGENCE (AI) IN THE ECONOMY

Viktoria Todorova / 548

ARTIFICIAL INTELLIGENCE TRANSFORMS THE QUALITY OF HOTEL SERVICES

Velichka Popova / 556

AI DEPLOYMENT, ORGANIZATION LEARNING AND DEVELOPMENT

Dobrin Dobrev / 566

SKILL EVOLUTION IN THE AGE OF AI

Biliana Beloeva-Doynovska / 583

THE IMPACT OF AI ON LECTURERS IN HIGHER EDUCATION INSTITUTIONS

James Osondu / 598

IMPACT OF TRANSACTIONAL LEADERSHIP STYLE ON INNOVATION

Bekrije Maxhuni / 609

THE PARADOX OF AI ADOPTION – EMPLOYEE RESISTANCE AS A DRIVER OF ORGANIZATIONAL RESILIENCE

Lili Yordanova / 615

AUTHENTIC LEADERSHIP BEHAVIOR – A PATH TO HUMAN-CENTERED CONNECTION WITH FOLLOWERS IN THE ERA OF AI

Milena Hadzhiivanova / 627

THE DIGITAL GENERATION: VALUES AND CAREER DEVELOPMENT PLANNING AMONG YOUNG PEOPLE

Alexander Iliev / 638

THE IMPACT OF AI ON WORK-LIFE BALANCE

Merve Akca / 647

OPPORTUNITIES FOR INNOVATION IN INDUSTRY THROUGH DIGITALIZATION AND ARTIFICIAL INTELLIGENCE

Richard Karovski / 657

DIGITIZATION OF STAKEHOLDER RELATIONSHIPS IN HIGHER EDUCATION IN BULGARIA

Ani Trencheva / 671

INTELLIGENT TECHNOLOGIES AND SUSTAINABILITY: NEW BUSINESS REALITIES IN THE TOURISM SECTOR

Katya Sotirova / 686

THE ROLE OF ARTIFICIAL INTELLIGENCE IN BUSINESS PROCESS OPTIMIZATION IN THE AUTOMOTIVE INDUSTRY

Yordan Yordanov / 698

USING AI THROUGH THE EYES OF A GLOBAL FMCG COMPANY

Kristian Tashev / 716

EDUCATION AS A FACTOR FOR THE SUCCESSFUL INTEGRATION OF ARTIFICIAL INTELLIGENCE AND THE DEVELOPMENT OF SOCIAL-EMOTIONAL SKILLS

Silviya Kostadinova / 723

INTRODUCTION OF A TOOL FOR ASSESSING THE TRANSITION TO A CIRCULAR ECONOMY IN BULGARIA’S TOURISM THROUGH ARTIFICIAL INTELLIGENCE

Ivinka Pazieva / 739

COMMUNICATIONS MANAGEMENT THROUGH AI DURING ORGANIZATIONAL CHANGE

Miloš Davitković / 752

AIM AND SCOPE

Since 2025, the proceedings of the International Scientific Conference of IBS have been published as a serial publication under the title “Management. Economics. Tourism”, registered with ISSN 3033-2893. “Management. Economics. Tourism” is an online conference proceedings containing papers from the annual International Scientific Conference of IBS.

The publication includes papers presented and accepted for publication within the framework of the International Scientific Conference of IBS in the fields of management, economics, and tourism, as well as interdisciplinary research connecting these academic areas with each other and with other relevant fields.

The first issue of the publication contains the proceedings of the 20th International Scientific Conference “Smart future. Artificial intelligence in education, economics, business and management” (2025).

2025 – 20th International Scientific Conference “Smart future. Artificial intelligence in education, economics, business and management”. Artificial intelligence is actively entering all areas of socio-economic life worldwide, possessing the potential to address complex challenges related to improving education, fostering scientific research and innovation in healthcare, climate, the financial sector, and other areas. It is estimated that at least 70% of companies will adopt and use certain aspects of artificial intelligence (AI) technology by 2030. The present proceedings present the results of the 20th International Scientific Research Conference of the International Business School in Bulgaria, where scholars from the social sciences, natural sciences, engineering, humanities, and industry communicated and disseminated their most recent achievements and research results related to artificial intelligence and its applications, and discussed market positioning and management in the process of building an intelligent future based on the application of artificial intelligence in the context of economics, business, and management.

ISSN: 3033-2893

COPYRIGHT AND OPEN ACCESS

By submitting their papers, authors agree to apply the Creative Commons Attribution 4.0 International License (CC BY 4.0) to the manuscript. This license allows authors to retain rights to their publications and reuse them without restrictions, provided proper attribution for the first publication is given. Under this open access license, authors consent to the distribution or use of the content of the published manuscript, as long as the author and original source are correctly cited.

INDEXING AND DISTRIBUTION

Papers that have successfully undergone the review process will be published in the Proceedings and included in the following databases:

The publication follows an open access approach under the Creative Commons Attribution 4.0 International License (CC BY 4.0) and is registered in the national reference list of NACID.

Manuscripts published in the proceedings will be included in the electronic library CEEOL.

Manuscripts published in the proceedings will be included in the Bulgarian Open Science Portal (BPOS).

Manuscripts published in the proceedings will be included in Zotero.

Editor-in-Chief: Assoc. Prof. Stela Baltova, PhD, International Business School, Bulgaria

Managing Editor: Chief Assist. Prof. Atanaska Cholakova, PhD, International Business School, Bulgaria

Аssociate editors:

Prof. Nevyana Krasteva, Dr. Sc., Sofia University „St. Kliment Ohridski“

Assoc. Prof. Daniela Georgieva, PhD, Economic Research Institute of Bulgarian Academy of Sciences, Bulgaria

Editorial Board:

Prof. Georgi Apostolov, PhD, International Business School, Bulgaria

Prof. Milanka Slavova, PhD, International Business School, Bulgaria

Prof. Ivanka Asenova, PhD, International Business School, Bulgaria

Prof. Lalka Borisova, PhD, International Business School, Bulgaria

Prof. Emil Mihaylov, PhD, University of Chemical Technology and Metallurgy, Bulgaria

Prof. Spartak Keremidchiev, PhD, Economic Research Institute of Bulgarian Academy of Sciences, Bulgaria

Prof. Vesselin Mintchev, PhD, Economic Research Institute of Bulgarian Academy of Sciences, Bulgaria

Prof. Elka Vasileva, University of National and World Economy, Bulgaria

Prof. Mariya Neycheva, PhD, Burgas Free University, Bulgaria

Assoc. Prof. Ivan Andreev, PhD, International Business School, Bulgaria

Assoc. Prof. Irina Topuzova, PhD, International Business School, Bulgaria

Prof. Alina Badulescu, Dr. Sc., University of Oradea, Romania

Prof. Jamaliah Said, PhD, MARA University of Technology, Malaysia

Prof. Anna Dluzewska, PhD, Maria Curie-Skłodowska University, Poland / Durban University of Technology, South Africa

Prof. Kiymet Caliyurt, PhD, Trakya University, Turkey

Prof. Vita Juknevičienė, PhD, Šiauliai Academy, Vilnius University, Lithuania

Prof. Denis Jelačić, PhD, University of Zagreb, Croatia

Prof. Eglantina Hysa, PhD, Independent Researcher, Brussels, Belgium

Assist. Prof. Nina Angelovska, PhD, University of Tourism and Management, North Macedonia

Chief assist. Prof. Dominik Borek, PhD, SGH Warsaw School of Economics, Poland
 

These Guidelines are prepared in accordance with BDS ISO 690-2021 (Harvard system).

IBS Publishing House and the Editorial Board of the Conference Proceedings are following the Committee on Publication Ethics (COPE) guidelines and is committed to apply the best practices on standards of ethical behaviour at all stages of the publication process. IBS Publishing House also encourages its authors to read the SAGER Guidelines developed by the European Association of Science Editors.

For authors

  • The conference proceedings accepts only papers submitted solely to it and presented on the XVIII International conference.

  • With the submission of the manuscript the Author agrees to declare any Conflict-of-Interest.

Preparation and format of the manuscript

  1. The article together with the abstract and references must not exceed 15 standard pages.

  2. Manuscripts should be prepared using standard word processing program. All the appendixes in the form of graphs, tables, illustration and others should be suitable for reading and attached as separate file in machine readable format (.png или .jpeg).

  3. The paper should be prepared for double-blind peer review procedure, e.g. the first page’s content is the author’s information, incl.: name of the author/authors, personal scientific identifier (ORCID ID), name of institution the author belongs to, corresponding address and email address. 

  4. Second page contents the following information: abstract, title, abstract between 150-200 words,  JEL classification,  3 to 6 keywords.

References

  • If the text contains references in Cyrillic these references must be either written with their respective English titles or transliterate into Roman script based on the current transliteration standard BDS ISO 9:2001.

EXAMPLES

  • Journal article

REFERENCES

VODENSKA, M. 2019. Tourism Impacts in Bulgarian National Resorts. Research Papers, vol. 11, 68-112. ISSN 1313-0846

  • Such a source is cited in the text as: (Vodenska 2019); Vodenska (2019)

  • Journal article with more than one author

EDIN, P-A., P. FREDRIKSSON, M. NYBOM, and B. ÖCKERT. 2022. The Rising Return to Noncognitive Skill. American Economic Journal: Applied Economics, 14(2), 78-100. Available from: https://doi.org/10.1257/app.20190199. [viewed 2022-05-12].

or

EDIN, P-A. (et al.). 2022. The Rising Return to Noncognitive Skill. American Economic Journal: Applied Economics, 14(2), 78-100. Available from: https://doi.org/10.1257/app.20190199. [viewed 2022-05-12].

  • Such a source is cited in the text as: (Edin, Fredriksson, Nybom, Öckert 2022); Edin, Fredriksson, Nybom, Öckert (2022) or (Edin et al. 2022); Edin et al. (2022)

  • Books

RIBOV, M. 2021. New technologies. The next generation. Sofia: UNWE. ISBN 978-619-232-511-4.

or RIBOV, M. 2021. Novite tehnologii. Sledvashtoto pokolenie. Sofia: UNWE. ISBN 978-619-232-511-4.

  • Such a source is cited in the text as: (Ribov 2021); Ribov (2021); (Ribov 2021: 59)

  • Translated literature

BAARD, H.P. 1981. Frans Hals. Translated from Dutch to English. George STUYCK (trans.). London: Thames and Hudson. ISBN 978-0-500-09150-0

  • Online source available through subscription-based platform/database (“Paywall”) or with a level of restriction

The listed references that are available through subscription-based platform/data base must be written following the standard and additionally stating the level and kind of access restriction [paywall]/[access restriction: paywall]/[access restricted from some countries].

CARLSON, A. & Barbara M. POPE. 2009. The “Big Deal”: A survey of how libraries are responsible and what the alternatives are. Online. The Serials Librarian, 57(4), 380-398. Available from: https://doi.org/10.1080/03615260903206861. [paywall]. [viewed 2022-05-15].

MAHER, D. 2019. New tendencies in ecology. Online. New York: Backstone Publishing, ISBN 896-8-4125-1234-5. Available from: EBSCOhost. [paywall].

*For every other case, that is not highlighted in these Guidelines, Authors should refer to the accepted standard BDS ISO 690-2021. In case of transliteration Authors should refer to the current standard BDS ISO 9:2001.

This document is based on and follows the guidelines set by the Committee on Publication Ethics (COPE) for good practices related to ethical issues and rules to prevent misconduct in the publishing process.
The document regulates the basic duties and responsibilities of the publisher, editors, editorial boards, independent reviewers, and authors.

Read more about retentions and responsibilities HERE. 

The peer review procedure is an essential part of the publishing process that contributes to maintaining a high research quality of the published papers.

All of the manuscripts that meet the Author’s Guidelines requirements go through double blind peer review procedure by independent reviewers.

The Editorial Board selects the reviewers based on their professional experience and expertise.

Reviewers must

  • have a PhD;
  • indicate official affiliation (university, research institute, RPO)
  • provide a researcher’s digital identifier (ORCID ID or Researcher ID, Scopus ID, RISC number) with a complete profile, incl. publication activities and expertise. 

 

Reviewers responsibilities

  • the reviewers agree to perform an objective, timely and transparent evaluation of the manuscript, strictly following the standards, flowcharts and guidelines by COPE, the Author’s Guidelines and the Publisher’s Code of Ethics.
  • by accepting a manuscript the reviewer undertakes to observe the anonymity of procedure, not to distribute or reproduce in any form the manuscript submitted for a review.
  • to timely declare any potential conflict of interest or competing interest.
  • to immediately notify the Editorial Board and the Editor-in-Chief if the reviewer finds a conflict of interest that was not present or determinable at the time of the peer-review procedure started and can potentially affect the objective evaluation of the manuscript.
  • to notify in timely manner the Editorial Board or the Editor-in-Chief in case the peer-review procedure cannot be completed within the pre-set deadline.
  • Reviewers are not expected to assess the manuscript for grammatical mistakes, but to focus on quality, scientific contribution and overall style of the research.

 

Procedure

(1) Upon agreeing to review a manuscript, the reviewer agrees to send the completed review within the time-frame set by the Editor/Editorial Boards Member.

(2) The reviewers receive the manuscript prepared for double-blind peer review procedure and a review form.

(3) After the review’s completion the peer reviewer sends the completed review form to the following email: [email protected]

(4) The review is considered accepted when the reviewer receives an email from the Editor verifying the review was done – “review receipts”.

Our editorial team firmly believes that the peer reviewing activities are essential part and one of the most important processes in publishing.

Important and Useful resources for reviewers:

  • COPE Ethical Guidelines for Peer Reviewers:

https://publicationethics.org/files/Peer%20review%20guidelines.pdf

  • Web of Science Academy: An Introduction to Peer Review:

https://webofscienceacademy.clarivate.com/learn

  • Elsevier Researcher Academy – Peer Review Course:

https://researcheracademy.elsevier.com/navigating-peer-review/certified-peer-reviewer-course

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Dr. Atanaska Cholakova

Head of IBS-Press

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E-mail: [email protected]