Conference Proceedings
ACADEMIC COMMUNICATION AND ARTIFICIAL INTELLIGENCE: INTERSECTIONS AND PERSPECTIVES
Ivanka Mavrodieva / 13
MODERN TECHNOLOGY AND MODERN TEACHING
Iva Moneva / 25
USING ARTIFICIAL INTELLIGENCE AS A KNOWLEDGE MULTIPLIER IN EDUCATIONAL TOURISM
Rumen Draganov, Sonya Spasova / 32
IMPACT OF ARTIFICIAL INTELLIGENCE ON THE COGNITIVE ANALYSIS OF TOURISM INFORMATION RESOURCES
Rumen Draganov / 43
BINARY TEACHING IN THE METHODOLOGICAL TRAINING OF THE FUTURE TEACHER IN ECONOMICS
Rumyana Zlateva / 55
APPLICATION OF ARTIFICIAL INTELLIGENCE IN THE DEVELOPMENT OF THEMATIC TOUR-GUIDING ROUTES
Vasya Yaneva / 63
THE USE OF DIGITAL RESOURCES IN TEACHING – TRENDS AND CHALLENGES
Yanka Totseva, Rumina Valkova / 73
DIGITAL COMPETENCES OF TEACHERS IN THE PROCESS OF ASSESSMENT WITH ARTIFICIAL INTELLIGENCE
Katia Kirilova, Maria Kazakova / 86
SOME POSSIBILITIES FOR INTEGRATING ARTIFICIAL INTELLIGENCE WITH CIRCULAR ECONOMY PROCESSES
Delyan Plachkov / 99
APPLYING ARTIFICIAL INTELLIGENCE IN HIGHER MATHEMATICS EDUCATION
Diana Izvorska, Ivaylo Nikolov / 109
Rumyana Antova / 120
HERMENEUTICAL RECONSTRUCTION OF AUTHORSHIP IN THE ERA OF ARTIFICIAL INTELLIGENCE
Atanaska Cholakova / 132
ARTIFICIAL INTELLIGENCE IN EDUCATION THROUGH THE ECONOMIST’S LENS: POTENTIAL BENEFITS AND CHALLENGES
Lyudmil Naydenov / 144
Daniela Ventsislavova Georgieva / 156
SMART AND CIRCULARITY DECISIONS IN A BUILT-UP ENVIRONMENT
Milen Baltov, Radoslav Simionov / 171
CONVENTIONAL OR ARTIFICIAL INTELLIGENCE IN TOURISM – THE CHALLENGE OF INDUSTRY 5.0
Neviana Krasteva, Dessislava Alexova / 181
Valentin Kotsakov / 195
Valentina Staneva / 210
APPLYING ARTIFICIAL INTELLIGENCE IN THE TOURISM INDUSTRY
Maria Vodenska / 221
TECHNOLOGICAL UNEMPLOYMENT IN THE CONTEXT OF AUTOMATION AND ROBOTIZATION
Tsvetan Iliev / 234
Daryan Boykov, Vanche Boykov / 253
Yuliyan Velkov / 262
Ivan Kopaenko / 275
FROM DATA TO EMPATHY: HOW AI ANALYZES AND DRIVES CONSUMER EMPATHY
Ralitsa Yaneva / 285
OPPORTUNITIES FOR APPLICATION OF ARTIFICIAL INTELLIGENCE IN BUSINESS – PROBLEMS AND PROSPECTS
Joy Yuleva-Chuchulayna / 297
Hristo Stanev / 316
ARTIFICIAL INTELLIGENCE AND THE FUTURE OF BUSINESS: OPPORTUNITIES AND CHALLENGES
Delyan Lazarov / 330
AI IN CONSULTING SERVICES OR ARTIFICIAL INTELLIGENCE CONSULTING?
Stela Baltova / 342
Valeri Nenkov, Tsvetelina Nenkova / 361
Preslav Dimitrov, Nikola Nikiforov / 367
Tsvetelina Nenkova, Silviya Beloperkina / 382
AI-RELATED SKILLS IN THE BULGARIAN TOURISM INDUSTRY
Stanislav Ivanov, Maya Ivanova / 392
DIFFERENCES IN ATTITUDES AND MOTIVATION FOR ACQUIRING SKILLS TO WORK WITH ARTIFICIAL INTELLIGENCE
Sonya Karabeliova, Snezhana Ilieva, Radina Stoyanova / 402
IMPACT OF AI ON COMMUNICATION AND DECISION-MAKING IN AN ORGANIZATIONAL CONTEXT
Valeriya Vitanova / 417
THE ROLE OF AI IN EMPLOYEE TRAINING PROGRAMS
Valeriya Vitanova / 429
PROSPECTS FOR THE USE OF ARTIFICIAL INTELLIGENCE AND ROBOTIC TECHNOLOGIES IN PSYCHOLOGICAL PRACTICE
Majana Mitevska / 436
Iliyan Kostov, Mirela Georgieva / 444
ARTIFICIAL INTELLIGENCE IN NEUROMARKETING: REVOLUTION OR RISK?
Ivanka Asenova / 455
Mariana Usheva / 464
Mariana Usheva / 480
THE ROLE OF CHATBOTS IN IMPROVING CUSTOMER SERVICE AND EXPERIENCE
Lalka Borisova, Iliyan Kostov / 494
WHAT IS DISINFORMATION ACCORDING TO AI?
Tihomira Doncheva / 508
DIGITAL CHANGES AND JOB SATISFACTION
Radostina Markova / 524
Nedret Nevzat / 539
ARTIFICIAL INTELLIGENCE (AI) IN THE ECONOMY
Viktoria Todorova / 548
ARTIFICIAL INTELLIGENCE TRANSFORMS THE QUALITY OF HOTEL SERVICES
Velichka Popova / 556
AI DEPLOYMENT, ORGANIZATION LEARNING AND DEVELOPMENT
Dobrin Dobrev / 566
SKILL EVOLUTION IN THE AGE OF AI
Biliana Beloeva-Doynovska / 583
THE IMPACT OF AI ON LECTURERS IN HIGHER EDUCATION INSTITUTIONS
James Osondu / 598
IMPACT OF TRANSACTIONAL LEADERSHIP STYLE ON INNOVATION
Bekrije Maxhuni / 609
THE PARADOX OF AI ADOPTION – EMPLOYEE RESISTANCE AS A DRIVER OF ORGANIZATIONAL RESILIENCE
Lili Yordanova / 615
AUTHENTIC LEADERSHIP BEHAVIOR – A PATH TO HUMAN-CENTERED CONNECTION WITH FOLLOWERS IN THE ERA OF AI
Milena Hadzhiivanova / 627
THE DIGITAL GENERATION: VALUES AND CAREER DEVELOPMENT PLANNING AMONG YOUNG PEOPLE
Alexander Iliev / 638
THE IMPACT OF AI ON WORK-LIFE BALANCE
Merve Akca / 647
OPPORTUNITIES FOR INNOVATION IN INDUSTRY THROUGH DIGITALIZATION AND ARTIFICIAL INTELLIGENCE
Richard Karovski / 657
DIGITIZATION OF STAKEHOLDER RELATIONSHIPS IN HIGHER EDUCATION IN BULGARIA
Ani Trencheva / 671
INTELLIGENT TECHNOLOGIES AND SUSTAINABILITY: NEW BUSINESS REALITIES IN THE TOURISM SECTOR
Katya Sotirova / 686
THE ROLE OF ARTIFICIAL INTELLIGENCE IN BUSINESS PROCESS OPTIMIZATION IN THE AUTOMOTIVE INDUSTRY
Yordan Yordanov / 698
USING AI THROUGH THE EYES OF A GLOBAL FMCG COMPANY
Kristian Tashev / 716
Silviya Kostadinova / 723
Ivinka Pazieva / 739
COMMUNICATIONS MANAGEMENT THROUGH AI DURING ORGANIZATIONAL CHANGE
Miloš Davitković / 752
AIM AND SCOPE
Since 2025, the proceedings of the International Scientific Conference of IBS have been published as a serial publication under the title “Management. Economics. Tourism”, registered with ISSN 3033-2893. “Management. Economics. Tourism” is an online conference proceedings containing papers from the annual International Scientific Conference of IBS.
The publication includes papers presented and accepted for publication within the framework of the International Scientific Conference of IBS in the fields of management, economics, and tourism, as well as interdisciplinary research connecting these academic areas with each other and with other relevant fields.
The first issue of the publication contains the proceedings of the 20th International Scientific Conference “Smart future. Artificial intelligence in education, economics, business and management” (2025).
2025 – 20th International Scientific Conference “Smart future. Artificial intelligence in education, economics, business and management”. Artificial intelligence is actively entering all areas of socio-economic life worldwide, possessing the potential to address complex challenges related to improving education, fostering scientific research and innovation in healthcare, climate, the financial sector, and other areas. It is estimated that at least 70% of companies will adopt and use certain aspects of artificial intelligence (AI) technology by 2030. The present proceedings present the results of the 20th International Scientific Research Conference of the International Business School in Bulgaria, where scholars from the social sciences, natural sciences, engineering, humanities, and industry communicated and disseminated their most recent achievements and research results related to artificial intelligence and its applications, and discussed market positioning and management in the process of building an intelligent future based on the application of artificial intelligence in the context of economics, business, and management.
ISSN: 3033-2893
COPYRIGHT AND OPEN ACCESS
By submitting their papers, authors agree to apply the Creative Commons Attribution 4.0 International License (CC BY 4.0) to the manuscript. This license allows authors to retain rights to their publications and reuse them without restrictions, provided proper attribution for the first publication is given. Under this open access license, authors consent to the distribution or use of the content of the published manuscript, as long as the author and original source are correctly cited.
INDEXING AND DISTRIBUTION
Papers that have successfully undergone the review process will be published in the Proceedings and included in the following databases:
The publication follows an open access approach under the Creative Commons Attribution 4.0 International License (CC BY 4.0) and is registered in the national reference list of NACID.
Manuscripts published in the proceedings will be included in the electronic library CEEOL.
Manuscripts published in the proceedings will be included in the Bulgarian Open Science Portal (BPOS).
Manuscripts published in the proceedings will be included in Zotero.
Editor-in-Chief: Assoc. Prof. Stela Baltova, PhD, International Business School, Bulgaria
Managing Editor: Chief Assist. Prof. Atanaska Cholakova, PhD, International Business School, Bulgaria
Аssociate editors:
Prof. Nevyana Krasteva, Dr. Sc., Sofia University „St. Kliment Ohridski“
Assoc. Prof. Daniela Georgieva, PhD, Economic Research Institute of Bulgarian Academy of Sciences, Bulgaria
Editorial Board:
Prof. Georgi Apostolov, PhD, International Business School, Bulgaria
Prof. Milanka Slavova, PhD, International Business School, Bulgaria
Prof. Ivanka Asenova, PhD, International Business School, Bulgaria
Prof. Lalka Borisova, PhD, International Business School, Bulgaria
Prof. Emil Mihaylov, PhD, University of Chemical Technology and Metallurgy, Bulgaria
Prof. Spartak Keremidchiev, PhD, Economic Research Institute of Bulgarian Academy of Sciences, Bulgaria
Prof. Vesselin Mintchev, PhD, Economic Research Institute of Bulgarian Academy of Sciences, Bulgaria
Prof. Elka Vasileva, University of National and World Economy, Bulgaria
Prof. Mariya Neycheva, PhD, Burgas Free University, Bulgaria
Assoc. Prof. Ivan Andreev, PhD, International Business School, Bulgaria
Assoc. Prof. Irina Topuzova, PhD, International Business School, Bulgaria
Prof. Alina Badulescu, Dr. Sc., University of Oradea, Romania
Prof. Jamaliah Said, PhD, MARA University of Technology, Malaysia
Prof. Anna Dluzewska, PhD, Maria Curie-Skłodowska University, Poland / Durban University of Technology, South Africa
Prof. Kiymet Caliyurt, PhD, Trakya University, Turkey
Prof. Vita Juknevičienė, PhD, Šiauliai Academy, Vilnius University, Lithuania
Prof. Denis Jelačić, PhD, University of Zagreb, Croatia
Prof. Eglantina Hysa, PhD, Independent Researcher, Brussels, Belgium
Assist. Prof. Nina Angelovska, PhD, University of Tourism and Management, North Macedonia
These Guidelines are prepared in accordance with BDS ISO 690-2021 (Harvard system).
IBS Publishing House and the Editorial Board of the Conference Proceedings are following the Committee on Publication Ethics (COPE) guidelines and is committed to apply the best practices on standards of ethical behaviour at all stages of the publication process. IBS Publishing House also encourages its authors to read the SAGER Guidelines developed by the European Association of Science Editors.
For authors
The conference proceedings accepts only papers submitted solely to it and presented on the XVIII International conference.
With the submission of the manuscript the Author agrees to declare any Conflict-of-Interest.
Preparation and format of the manuscript
The article together with the abstract and references must not exceed 15 standard pages.
Manuscripts should be prepared using standard word processing program. All the appendixes in the form of graphs, tables, illustration and others should be suitable for reading and attached as separate file in machine readable format (.png или .jpeg).
The paper should be prepared for double-blind peer review procedure, e.g. the first page’s content is the author’s information, incl.: name of the author/authors, personal scientific identifier (ORCID ID), name of institution the author belongs to, corresponding address and email address.
Second page contents the following information: abstract, title, abstract between 150-200 words, JEL classification, 3 to 6 keywords.
References
If the text contains references in Cyrillic these references must be either written with their respective English titles or transliterate into Roman script based on the current transliteration standard BDS ISO 9:2001.
EXAMPLES
Journal article
REFERENCES
VODENSKA, M. 2019. Tourism Impacts in Bulgarian National Resorts. Research Papers, vol. 11, 68-112. ISSN 1313-0846
Such a source is cited in the text as: (Vodenska 2019); Vodenska (2019)
Journal article with more than one author
EDIN, P-A., P. FREDRIKSSON, M. NYBOM, and B. ÖCKERT. 2022. The Rising Return to Noncognitive Skill. American Economic Journal: Applied Economics, 14(2), 78-100. Available from: https://doi.org/10.1257/app.20190199. [viewed 2022-05-12].
or
EDIN, P-A. (et al.). 2022. The Rising Return to Noncognitive Skill. American Economic Journal: Applied Economics, 14(2), 78-100. Available from: https://doi.org/10.1257/app.20190199. [viewed 2022-05-12].
Such a source is cited in the text as: (Edin, Fredriksson, Nybom, Öckert 2022); Edin, Fredriksson, Nybom, Öckert (2022) or (Edin et al. 2022); Edin et al. (2022)
Books
RIBOV, M. 2021. New technologies. The next generation. Sofia: UNWE. ISBN 978-619-232-511-4.
or RIBOV, M. 2021. Novite tehnologii. Sledvashtoto pokolenie. Sofia: UNWE. ISBN 978-619-232-511-4.
Such a source is cited in the text as: (Ribov 2021); Ribov (2021); (Ribov 2021: 59)
Translated literature
BAARD, H.P. 1981. Frans Hals. Translated from Dutch to English. George STUYCK (trans.). London: Thames and Hudson. ISBN 978-0-500-09150-0
Online source available through subscription-based platform/database (“Paywall”) or with a level of restriction
The listed references that are available through subscription-based platform/data base must be written following the standard and additionally stating the level and kind of access restriction [paywall]/[access restriction: paywall]/[access restricted from some countries].
CARLSON, A. & Barbara M. POPE. 2009. The “Big Deal”: A survey of how libraries are responsible and what the alternatives are. Online. The Serials Librarian, 57(4), 380-398. Available from: https://doi.org/10.1080/03615260903206861. [paywall]. [viewed 2022-05-15].
MAHER, D. 2019. New tendencies in ecology. Online. New York: Backstone Publishing, ISBN 896-8-4125-1234-5. Available from: EBSCOhost. [paywall].
*For every other case, that is not highlighted in these Guidelines, Authors should refer to the accepted standard BDS ISO 690-2021. In case of transliteration Authors should refer to the current standard BDS ISO 9:2001.
This document is based on and follows the guidelines set by the Committee on Publication Ethics (COPE) for good practices related to ethical issues and rules to prevent misconduct in the publishing process.
The document regulates the basic duties and responsibilities of the publisher, editors, editorial boards, independent reviewers, and authors.
Read more about retentions and responsibilities HERE.
The peer review procedure is an essential part of the publishing process that contributes to maintaining a high research quality of the published papers.
All of the manuscripts that meet the Author’s Guidelines requirements go through double blind peer review procedure by independent reviewers.
The Editorial Board selects the reviewers based on their professional experience and expertise.
Reviewers must
- have a PhD;
- indicate official affiliation (university, research institute, RPO)
- provide a researcher’s digital identifier (ORCID ID or Researcher ID, Scopus ID, RISC number) with a complete profile, incl. publication activities and expertise.
Reviewers responsibilities
- the reviewers agree to perform an objective, timely and transparent evaluation of the manuscript, strictly following the standards, flowcharts and guidelines by COPE, the Author’s Guidelines and the Publisher’s Code of Ethics.
- by accepting a manuscript the reviewer undertakes to observe the anonymity of procedure, not to distribute or reproduce in any form the manuscript submitted for a review.
- to timely declare any potential conflict of interest or competing interest.
- to immediately notify the Editorial Board and the Editor-in-Chief if the reviewer finds a conflict of interest that was not present or determinable at the time of the peer-review procedure started and can potentially affect the objective evaluation of the manuscript.
- to notify in timely manner the Editorial Board or the Editor-in-Chief in case the peer-review procedure cannot be completed within the pre-set deadline.
- Reviewers are not expected to assess the manuscript for grammatical mistakes, but to focus on quality, scientific contribution and overall style of the research.
Procedure
(1) Upon agreeing to review a manuscript, the reviewer agrees to send the completed review within the time-frame set by the Editor/Editorial Boards Member.
(2) The reviewers receive the manuscript prepared for double-blind peer review procedure and a review form.
(3) After the review’s completion the peer reviewer sends the completed review form to the following email: [email protected]
(4) The review is considered accepted when the reviewer receives an email from the Editor verifying the review was done – “review receipts”.
Our editorial team firmly believes that the peer reviewing activities are essential part and one of the most important processes in publishing.
Important and Useful resources for reviewers:
- COPE Ethical Guidelines for Peer Reviewers:
https://publicationethics.org/files/Peer%20review%20guidelines.pdf
- Web of Science Academy: An Introduction to Peer Review:
https://webofscienceacademy.clarivate.com/learn
- Elsevier Researcher Academy – Peer Review Course:
https://researcheracademy.elsevier.com/navigating-peer-review/certified-peer-reviewer-course
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