Manoela Petrova

Marketing Director at ACS Bulgaria

Why did you choose to study in the Master’s program “Digital Marketing” at IBS?

I focused on digital marketing, influenced by a trend we are seeing globally. The accelerated digitization of social and economic life for both business and the individual demands it. I believe that knowing the specifics around this trend helps businesses adapt to the needs and “pains” of their customers in a timely manner in some very dynamic times like today. For me, it was important to gain a basic knowledge of digital marketing, through which I can achieve better results when it comes to presenting my business in a virtual environment. I chose IBS to further my education because it is a modern business university that gives its students modern training with practical value.

What is your opinion about the study at IBS, did it prepare you for the challenges of the real working environment?

Definitely. I think I got a solid foundation during my studies at IBS. I especially liked the fact that some of our lecturers were owners of active digital and PR agencies. The real case studies and examples from different industries that they showed us and we analyzed together contributed a lot to my practical training and developed my critical thinking, which is one of the basic skills needed by anyone who wants to achieve success in business.

What knowledge and skills did you acquire during your education that you use today in your work as a marketing director?

I have learned a lot of important things that I use and strive to build on in my daily work. As a result of this knowledge, today I am skillfully and confidently fulfilling my professional responsibilities, which are:

  • The development of a comprehensive, user-friendly and SEO optimized company website;
  • Creating useful content for both the website and social media;
  • Managing advertising campaigns according to the organization’s goals and target audiences.

What is IBS for you?

For me, IBS is a university that gives its students modern education with practical value.