Business Administration and Applied Psychology

The modern manager faces numerous problems imposed by the dynamically changing professional business environment at home and abroad, which give rise to complex social and business relationships. Personal satisfaction is the focus of good management, and empathy throughout all activities presents a serious challenge in our time. Knowledge of psychology and its application can be the key to addressing these challenges.

By studying in the Business Administration and Applied Psychology program, you will acquire managerial competence and professional skills in business administration, company consulting, human resources organization and management, organizational culture, and strategic thinking. You will be able to effectively address significant psychological, personal, and social problems within organizations and skillfully utilize business mediation methods, among others. We have designed this bachelor’s program to meet the future professional manager’s need to adapt to the new challenges of our times.

If you possess patience and compassion and aspire to create a more relaxed and satisfying work environment that enhances productivity, and if you want to learn how to motivate others to willingly follow your lead, consider pursuing this unique program.

Education Format: Full-time, part-time and distance learning

Study Duration: 4 years (8 semesters)

Language: Bulgarian

ECTS credits: 240

The “Business Administration and Applied Psychology” program meets international standards for training and qualification in bachelor education. We utilize innovative and interactive teaching methods during the learning process, incorporating multimedia presentations, discussions, business-assigned course projects, case studies, and more. The training culminates with a state exam. We provide opportunities for the practical application of acquired skills through participation in research projects. With the support of our Career Center, we offer internships in leading business companies, enabling a strong career start and professional development.

Knowledge, skills and competences

The program in Business Administration and Applied Psychology will enable you to acquire extensive knowledge, practical skills, and competencies to effectively organize and manage business structures, as well as motivate and manage human resources within them.

Upon successful completion of your studies in this program, you will acquire:

Knowledge:

• Modern economic theory and practice
• Psychology and its applied aspects
• Psychological mechanisms in human resources management
• Basics of planning and organization
• Foundations of modern management theory and practice

Skills:

• Application of different psychological approaches in solving organizational issues
• Assessment and analysis of behavior patterns within the organization
• Effective management of interpersonal processes to support the business organization’s strategy
• Conflict management and resolution
• Assessment and analysis of consequences related to human resource management policies and activities
• Strategic design and development of human resources in the business organization
• Application of psychological tools for personnel selection, assessment, and motivation
• Understanding and adaptation of management decisions to changing business environment conditions

Competencies:

• Independence and responsibility
• Analytical thinking
• Creativity and innovation
• Communicativeness
• Conflict management
• Empathy and reflexivity
• Teamwork
• Adaptability

With the knowledge and skills you will acquire after successfully completing the Bachelor’s program “Business Administration and Applied Psychology,” you will be able to find professional fulfillment at various levels in both the private and public sectors. You will be qualified to occupy managerial or expert positions related to human resource management, as well as the management of business structures and government organizations, including international or non-profit entities.

Here are some of the positions you can pursue:

• Specialist and consultant in the banking, insurance, and manufacturing sectors
• Employee and manager in personnel selection and development departments
• Expert and manager in non-governmental organizations
• Consultant in social assistance services
• Project manager with an economic, social, or psychological focus
• Expert and manager in state administration

In the first two years, you will study core subjects that will ensure you acquire basic knowledge in the fields of administration, management, and psychology.

1st course:

• Microeconomics
• Research Ethics
• Psycho-physiological foundations of human behavior
• Basics of Management
• Business Mathematics
• Macroeconomics
• Basics of law
• Cognitive psychology

2nd course:

• Marketing
• Business statistics
• Human resource management
• Personality psychology
• Social Psychology
• Finance
• Accounting
• Practical Philosophy / Economic History
• In the third and fourth years, you will study disciplines with a practical focus and an applied nature, which will provide you with more specific knowledge, skills, and competences necessary for your future professional activity.

3rd course:

• Project management
• Fundamentals of Statistics for the Social and Behavioral Sciences
• Qualitative methods
• Management accounting
• Labor psychology
• Informatics
• International Business
• Strategic Management

4th course:

• Organizational Psychology
• Psychology of communication
• Taxes and tax administration
• Intellectual property rights
• Epistemology / Psychology of gender
• Economic psychology / Psychology of advertising and consumer behavior
• Business project development / Digital business systems

In the Bachelor’s program “Business Administration and Applied Psychology”, you will receive innovative training that will help you develop the key competencies necessary for a competitive advantage and successful business. This program combines the best practices from the business world with the methods of psychological knowledge, and will give you the opportunity to learn how to most effectively manage and organize business structures in all sectors, how to successfully influence and manage personnel in order to achieve the organization’s goals.

In addition, IBS will offer you:

• Personal attitude and individual approach.
• A close-knit community of students, lecturers, employees and business partners that supports you, develops your creativity and leadership potential.
• Lecturers with rich practical experience.
• Training designed to fit perfectly into your schedule.
• Financial support in the form of student loans, deferred payment of tuition fees and scholarships.
• Internationally recognized diplomas and education without borders.
• Opportunities for studying abroad under the Erasmus+ program.

Successful graduates of the program receive a higher education diploma with a “Bachelor” degree and a European diploma supplement, valid and recognized worldwide.

Successful graduates can continue their studies in master’s programs in the fields of social sciences, economics, and law. A natural extension and upgrade of your knowledge and skills as an entrepreneur will be offered by our Master’s program in Business Psychology.

You can find more information about these programs and other options for pursuing a master’s degree HERE.