Business Administration and Innovation in Healthcare

The program provides a solid interdisciplinary training necessary for managers in healthcare and social policy. The focus is on current research for modernization and implementation of the highest standards in healthcare, in the research, validation and adaptation of innovative models in healthcare.

Education format: Distance learning

Study duration: 1,5 year (3 semesters)

Language: Bulgarian

ECTS credits: 90 ECTS

The Master’s program in “Business Administration and Innovation in Healthcare” shares the priorities and reflects the strategic goals and tasks of IBS, related to educational and research activities. The program complies with the regulatory framework and requirements of NEAA for training in the Master’s degree program, with the Higher Education Act, the European Credit Transfer and Accumulation System (ECTS) and the regulations of IBS. The program is implemented and administered through developed educational documentation and curricula, aimed at acquiring knowledge and skills, and building personal and professional competencies, in accordance with the National Qualifications Framework of the Republic of Bulgaria, the European Qualifications Framework (EQF) and the Qualifications Framework in the European Higher Education Area (EHEA).

Compulsory courses

  • Quantitative Methods in Management
  • Entrepreneurship
  • Digital Transformation of Business
  • Work and Organizational Psychology
  • Human Resource Management in Healthcare
  • Public Administration
  • Quality Management in Healthcare
  • Healthcare Marketing
  • Master’s Seminar

Elective courses

  • Healthcare Crisis Management / Healthcare Innovations
  • Digital Healthcare Services / Healthcare Information Technology

Facultative courses

  • Any course offered by other master’s programs

Master’s Thesis


  • Operational and strategic management of healthcare organizations
  • Healthcare project management
  • Process optimization and efficiency improvement
  • Innovation and digitalization in healthcare management
  • Digital healthcare services
  • Accessibility of healthcare


  • Application of innovative management tools and improvement of the activities of organizations in the healthcare sector
  • Development of an integrated vision for the management of entities in the healthcare system from the healthcare sector
  • Integration of models for sustainable management of healthcare organizations
  • Administrative manager in the healthcare system
  • Administrative manager in the social care system
  • Consultant for organizational development in the healthcare sector
  • Consultant for health and social policies in public and non-governmental organizations

Successful graduates of the program receive a higher education diploma with a “Master” degree and a European diploma supplement, valid and recognized worldwide.

Successful graduates in MA program “Business Administration and Innovation in Healthcare” can continue their studies in a PhD program.