Digital Marketing

The aim of the program is to create a detailed understanding of the essence of digital marketing and its integration into the company’s marketing strategy. Through work on individual projects and the support of lecturers from practice, students develop skills for developing a comprehensive management and marketing strategy.

Education format: Distance learning

Study duration: 1 (2 semesters)

Language: Bulgarian

ECTS credits: 60 ECTS

The Master’s program in “Digital Marketing” shares the priorities and reflects the strategic goals and tasks of IBS, related to educational and research activities. The program complies with the regulatory framework and requirements of NEAA for training in the Master’s degree program, with the Higher Education Act, the European Credit Transfer and Accumulation System (ECTS) and the regulations of IBS. The program is implemented and administered through developed educational documentation and curricula, aimed at acquiring knowledge and skills, and building personal and professional competencies, in accordance with the National Qualifications Framework of the Republic of Bulgaria, the European Qualifications Framework (EQF) and the Qualifications Framework in the European Higher Education Area (EHEA).

The “Digital Marketing” program includes precise and up-to-date modules of disciplines. They are selected in accordance with modern national needs and European requirements in the field of marketing, building on the knowledge of students, logically presented and appropriately distributed in two semesters.

The implementation of quality education is provided by highly qualified lecturers and specialists, which guarantees successful realization on the labor market of graduates of the master’s program in accordance with the goals and mission of IBS to create competitive specialists at the international level. In the learning process, interactive methods are widely used, combined with multimedia presentations, discussions, term projects, cases, etc. We offer a supportive academic environment that tolerates equality. We provide opportunities for students to be included in teams to work on projects for scientific and practical research.

Compulsory courses

• Marketing Strategies
• Online Marketing Research
• Creation and Development of Business Website
• Internet Law
• Social Media Marketing
• Master’s Seminar

Elective courses

Search Engine Marketing/Mobile Marketing

Web Metrics and Digital Campaign Planning/Managing a Corporate Blog and Blogger Communications

Facultative courses

• Any course offered by other master’s programs

Master’s Thesis

Theoretical:

• Marketing research
• Marketing strategies
• Internet law
• Digital marketing and social media tools
• SEO, email, and mobile marketing
• Content marketing

Practical:

• Market research
• Analysis and development of marketing strategies
• Planning, implementation, tracking and measurement of online marketing campaigns
• Planning, creation and development of a business website

• Marketing manager
• Marketing department expert
• Advertising and social media expert
• Sales manager
• Brand manager
• Public relations
• Expert positions in non-governmental organizations

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Successful graduates of the program receive a higher education diploma with a “Master” degree and a European diploma supplement, valid and recognized worldwide.

Successful graduates in MA program “Business Finance” can continue their studies in a PhD program.