Business Administration and Digital Management

Companies that want to prosper must constantly take technological leaps in their development and change how they do business by implementing new digital technologies. Only by doing so can they keep up with the modern digitization of production and management processes and be relevant in the dynamically changing modern times. The digital transformation of business processes yields faster methods of processing information and documents, new approaches to customer service, and different ways of communicating with them. As a result, companies can reduce costs and save significant amounts of time. However, it’s important to note that digital process change is challenging.

Purpose of the program

Our bachelor’s program in “Business Administration and Digital Management” allows you to become a leader who can easily tackle the challenges posed by digitalization in organizations. You will acquire the skills to effectively manage digital resources, including software programs, online products, and technology devices, to help a company achieve its specific goals.

For whome it is intended?

If you are inquisitive, creative, and eager to explore the latest inventions in the field of electronic products and software, if you adapt quickly to innovation and change, if you enjoy conducting in-depth analyses and uncovering new trends in technology development and consumer attitudes, then “Business Administration and Digital Management” is the bachelor program you should not hesitate to pursue.

Education Format: Full-time, Part-time and Distance learning

Study Duration: 4 years (8 semesters)

Language: Bulgarian

ECTS credits: 240

The “Business Administration and Digital Management” program meets international standards for training and qualification in business administration and management. We utilize innovative and interactive teaching methods during the learning process, incorporating multimedia presentations, discussions, business-assigned course projects, case studies, and more. The training culminates with a state exam. We provide opportunities for the practical application of acquired skills through participation in research projects. With the support of our Career Center, we offer internships in leading business companies, enabling a strong career start and professional development.

As a digital manager, you will oversee digital transformation and business processes in an electronic environment. Through the “Business Administration and Digital Management” program, you will gain the knowledge to manage and administer business processes effectively and utilize IT technologies to steer companies in a positive direction and increase their revenue.

Here are the hard and soft skills you will acquire to be a skilled and innovative manager:

Hard Skills:

  • Develop and implement effective and innovative digital business processes.
  • Understand how digital transformations affect consumer behavior and society.
  • Identify the digital products the company needs to carry out its activities.
  • Analyze complex and large data sets.
  • Collect, organize, and obtain information important for making qualified business decisions.
  • Develop and implement digital transformation strategies as part of the overall business strategy.
  • Conduct communication campaigns to promote the use of the company’s digital innovations by users and facilitate their use.
  • Work with software programs and technological products.
  • Manage projects.

Soft Skills:

  • Analytical thinking.
  • Creativity and innovation.
  • Communicativeness.
  • Conflict management.
  • Empathy and teamwork.
  • Adaptability.

The need for companies to dynamically evolve through digitizing their activities also drives the increased demand for digital management specialists. The skills you acquire in the Bachelor of Business Administration and Digital Management program can be applied in any company or institution operating across sectors and industries such as finance, healthcare, tourism, education, food industry, trade, logistics, manufacturing, transport, state administration, and non-governmental organizations.

The key positions within middle and top management that you can hold as a digital manager include:

  • Digital Brand Manager
  • Digital Marketing Manager
  • Online Sales Manager
  • Consultant in production and sales departments
  • Digital Marketing Expert
  • Project Management Manager
  • Large Database Analyst

During the first two years, you will establish the foundations of economic knowledge and start acquiring the language of economics and business. You will gain a basic understanding of organizational management processes, human resources, and digitalization.

1st Year:

  • Microeconomics
  • Research Ethics
  • Business Communications
  • Basics of Management
  • Business Mathematics
  • Macroeconomics
  • Basics of Law
  • Informatics

2nd Year:

  • Marketing
  • Business Statistics
  • Human Resource Management
  • Commercial Law
  • Organizational Behavior
  • Finance
  • Accounting
  • Philosophy/Business History

In the third and fourth years, you will assume the role of a digital manager. You will be introduced to essential digital technologies and tools, and develop a digital transformation business project for a specific company to apply what you have learned so far.

3rd Year:

  • Digital Economy
  • Digital Technologies and Business
  • Project Management
  • Management Accounting
  • Decision Modeling and Analysis
  • Digital Marketing
  • International Business
  • Strategic Management

4th Year:

  • Quantitative Methods of Analysis
  • Business Services Management
  • Taxes and Tax Administration
  • Intellectual Property Rights
  • Studies in a Digital Business Environment / Digital Business Systems
  • Digital Business Models / Information Management in Organizations
  • Business Project Development / Technology and Social Transformations

If you’re considering a career in digital management, here are some compelling reasons to choose us. We believe in shared success, helping you transform your dreams into reality while guiding you toward self-improvement. Whether you aspire to achieve greater career success, increase your earning potential, or transition into a new field, IBS is the ideal place for you. Here’s what we offer:

  • Programs tailored to meet the demands of today’s multifunctional business world, fully aligned with industry needs, to enhance your chances of success.
  • Personalized attention and an individualized approach ensure your unique needs are met.
  • A close-knit community of students, faculty, staff, and business partners, fostering your creativity and nurturing your leadership potential.
  • Experienced lecturers with extensive practical knowledge, guiding you through case studies and collaborative projects relevant to your current job responsibilities;
  • The opportunity to build a portfolio of projects showcasing your practical application of skills to potential employers;
  • Flexible training schedules designed to accommodate your busy lifestyle;
  • Financial assistance in the form of student loans, deferred tuition payment options, and scholarships;
  • Internationally recognized diplomas and a borderless education experience;
  • Access to the Erasmus+ program, providing study abroad opportunities during your academic journey.

Successful graduates of the program receive a higher education diploma with a “Bachelor” degree and a European diploma supplement, valid and recognized worldwide.

Successful graduates can continue their studies in master’s programs in the fields of social sciences, economics, and law. Our Master’s programs in Digital Marketing and Project Management offer a natural extension and upgrade to your knowledge and skills as a digital manager.

You can find more information about these programs and other options for pursuing a master’s degree HERE.