Digital Marketing

digital marketing bachelorDigital marketing is changing the business and revealing endless opportunities for success in highly competitive markets. The current era of technological change requires professionals who are a leading force in the world of online communications, are able to use new tools and trends in the digital sphere, can build a strong online presence and attract and retain customers. Our Bachelor’s degree program “Digital Marketing” will reveal the world of innovations in the digital space to you and will make you one of these professionals.

Our highly qualified lecturers with rich practical experience will provide you not only with fundamental knowledge in the field of marketing, but also with technical skills for managing social media communications, analyzing data, creating advertising campaigns for Facebook, Instagram and TikTok, developing campaigns for search engines, such as Google and many others. With us you will learn to create strategies that extract maximum value from the online space, to use your imagination to go beyond the boundaries of traditional marketing and to start creating interactive and personalized experiences for your audience.

Develop your creativity and innovation while creating revolutionary digital campaigns that change the rules of the game with us! Let digital marketing be your compass in the world of business! Discover new horizons, build a stable career and be a leader in the digital age!

Theoretical knowledge of:

  • Marketing research
  • Marketing strategies
  • Internet law
  • Digital marketing and social media tools
  • SEO, email and mobile marketing
  • Content marketing

Practical skills and competencies for:

  • Market research
  • Analysis and development of marketing strategies
  • Planning, implementation, tracking and measuring online marketing campaigns
  • Planning, creating and developing a business website
  • Marketing manager
  • Marketing department expert
  • Advertising and social media expert
  • Online and offline sales manager
  • Brand manager
  • Public relations specialist
  • SEO expert
  • Expert positions in non-governmental organizations

1st year

  • Microeconomics
  • Research ethics
  • Digital technologies
  • Introduction to digital marketing
  • Business mathematics
  • Macroeconomics
  • Content creation
  • Gamification in digital marketing

2nd year

  • Business statistics
  • Website development and maintenance
  • Social media marketing
  • Finance
  • Accounting
  • Google advertising
  • Search engine optimization
  • Entrepreneurship/Organization management

3rd year

  • Consumer behavior in the digital environment
  • Marketing research
  • Digital metrics and Google analytics
  • Product and innovation policy
  • Brand management
  • Copywriting
  • Marketing automation and databases
  • Marketing planning and customer relationship management/Marketing modeling

4th year

  • Artificial intelligence in digital marketing
  • Digital public relations
  • Pricing policy
  • Distribution policy
  • Intellectual property law
  • Niche social media advertising/Online store creation
  • Business-to-business marketing and LinkedIn application/Email marketing
  • Digital project management/Digital integrated communication planning, etc.

If you’re considering a career in digital marketing, here are some compelling reasons to choose us. We believe in shared success, helping you transform your dreams into reality while guiding you toward self-improvement. Whether you aspire to achieve greater career success, increase your earning potential, or transition into a new field, IBS is the ideal place for you. Here’s what we offer:

  • Programs tailored to meet the demands of today’s multifunctional business world, fully aligned with industry needs, to enhance your chances of success.
  • Personalized attention and an individualized approach ensure your unique needs are met.
  • A close-knit community of students, faculty, staff, and business partners, fostering your creativity and nurturing your leadership potential.
  • Experienced lecturers with extensive practical knowledge, guiding you through case studies and collaborative projects relevant to your current job responsibilities;
  • The opportunity to build a portfolio of projects showcasing your practical application of skills to potential employers;
  • Flexible training schedules designed to accommodate your busy lifestyle;
  • Financial assistance in the form of student loans, deferred tuition payment options, and scholarships;
  • Internationally recognized diplomas and a borderless education experience;
  • Access to the Erasmus+ program, providing study abroad opportunities during your academic journey.

Education Format: Full-time and Part-time (only for Bulgarian and EU students) 

Study Duration: 4 years (8 semesters)

Language: Bulgarian and English

ECTS credits: 240

The “Digital marketing” program meets international standards for training and qualification in the field of digital marketing. We utilize innovative and interactive teaching methods during the learning process, incorporating multimedia presentations, discussions, business-assigned course projects, case studies, and more. The training culminates with a state exam. We provide opportunities for the practical application of acquired skills through participation in research projects. With the support of our Career Center, we offer internships in leading business companies, enabling a strong career start and professional development.

Successful graduates of the program receive a higher education diploma with a “Bachelor” degree and a European diploma supplement, valid and recognized worldwide.

Successful graduates can continue their studies in master’s programs in the fields of social sciences, economics, and law. Our Master’s programs in Digital Marketing and Project Management offer a natural extension and upgrade to your knowledge and skills as a digital manager.

You can find more information about these programs and other options for pursuing a master’s degree HERE.